Archive
The new Omega Aqua Terra 30 mm
Since 1902, OMEGA has shaped the world of women’s watchmaking. From the earliest timepieces to icons like the Ladymatic, Constellation and the Seamaster. Across decades, OMEGA has defined what time can look and feel like for women, through craftsmanship, and design. Twenty-three years after its debut, the Aqua Terra evolves once again. For the…
Swatch Scuba Fifty Fathoms Green Abyss
OCEAN-INSPIRED, ADVENTURE-APPROVED: GREEN ABYSS JOINS THE BLANCPAIN X SWATCH BIOCERAMIC SCUBA FIFTY FATHOMS COLLECTION Introducing GREEN ABYSS, the latest model in the Bioceramic Scuba Fifty Fathoms Collection which celebrates Blancpain’s Fifty Fathoms, the first true diver’s watch launched in 1953. The new timepiece takes inspiration from the…
Message from the Chair
Message of Nayla Hayek, Chair of the Swatch Group Board of Directors, on the occasion of the Annual General Meeting of May 21, 2025, in Biel (BE), Switzerland. The original spoken text (in German) is valid. Sehr geehrte Damen und HerrenLiebe Mitaktionärinnen und Mitaktionäre Sie haben ja sicherlich alle unseren Jahresbericht mit meinem Geleitwort…
Ordinary General Meeting
The Ordinary General Meeting of Swatch Group Shareholders was held online in accordance with article 12 ff. of the Articles of Association on Wednesday, May 21, 2025. The shareholders approved, by a large majority, all proposals submitted by the Board of Directors. Mr Steven Wood's candidature for the Board of Directors was rejected by the…
The new Swatch SCUBAQUA Collection
One moment you're standing on solid ground. The next, you are fully immersed in the “jelly effect”, a deep-sea wonderland surrounded by some of the most fascinating creatures in the sea. Alive with motion, color and the thrill of the deep this is no longer a place—it’s a feeling you step into much like the sensation of putting on one of the five…
Breguet Classique Souscription 2025
The House of Breguet celebrates its 250th anniversary in 2025, with the unveiling of the Classique Souscription 2025 wristwatch in Paris, home to Abraham-Louis Breguet’s workshop, which saw the birth of the master watchmaker’s great inventions. The first timepiece with a simplified architecture, the design is epitomised by the purity of the white…